Lifestyle blogger Erin Hiemstra is in the business of inspiration. When she’s not busy sharing styling tips on Apartment 34, you can find her indulging in fashion and decor, connecting with bloggers at Alt Design Summit, and whipping up projects with an impressive list of companies like Lucky Magazine, Refinery29, and more. Check out Erin’s story about her journey to styledom along with her favorite inspirations.
Hi Erin! First, can you tell us a little about yourself?
I’m what you might call a Jane of all trades. My career has meandered from politics and public policy (working for a U.S. Senator in Washington D.C.) to helping nonprofits improve their branding and marketing, to working for major PR corporations. Thankfully, along the way I figured out how to turn my passions into my paycheck.
I now combine what I really love; beautiful design, fabulous fashion and all the little details that add joy to our everyday, on Apartment 34.com. The site allows me to share what’s got my motor running with readers on a daily basis. I’ve also taken my experience in traditional PR and social marketing and funneled into freelance digital marketing consultant services for lifestyle brands. I love to help them harness the power of social influence to build their businesses!
You have impeccable taste. How would you describe your style?
Quite succinctly: casually sophisticated, hopefully timeless and always high-heeled.
What are some of your favorite sources of inspiration on the web or on Pinterest?
I’ve been branching out of the U.S. and delving into international blogs a lot lately. There are so many amazing Scandinavian blogs that consistently inspire me, from fashion blogger Elin Kling, to shelter sites like Inger Johanna, and Riazzoli. Weekday Carnival from Australia is another recent go-to. Eek - did I just give away all my secrets?!
Who are some of your favorite fashion bloggers on Pinterest?
I find myself constantly repinning Kimberly of Eat.Sleep.Wear’s finds. Glitter Guide also has a stellar eye as does Kate Arends of Wit & Delight, Elise of Pennyweight and Arlene Matthews of Kit This. She’s got impeccable taste! But I’d always love new suggestions :)