Oh, How Pinteresting!

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Monday, March 18, 2013

Our New Look: More Ways to Discover What You Love

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In January, we asked a small group of pinners to test a new look designed to make discovering things on Pinterest easier. Since then, we’ve talked to some of these folks, analyzed their feedback, and made a few changes.

Today, we’re thrilled to start sharing the new look with everyone. You should see an invitation soon.

New discovery features

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We added a few new things to the close-up view of pins to help you discover things you love that you might not have known about otherwise, including:

-Pins from the same board: You can explore the entire board without leaving the page you’re on.

-Pins from the same source: Here you’ll find other things pinned from the same website.

-People who pinned this also pinned: This is literally what it says it is. Clever, we hope. We’ll be updating our Android and iOS apps soon to include this.

Other changes

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We wanted to make things simpler and cleaner, without requiring you to learn anything new. What you’ll find are some subtle but useful changes, like bigger pins, so you see more of what you love.

We also responded to some feedback from pinners who told us they hated losing their place while browsing. Now, when you scroll through pins and click on something that interests you, the back button lands you right back where you were no matter how far you’ve gone.

Finally, we rebuilt the foundation on which the website is built. This makes Pinterest more reliable for you and easier to improve for us.

Share your thoughts

Thanks so much to everyone who tested our ideas and gave us invaluable feedback along the way. If you have any other feedback or comments, please leave them below.

Happy pinning!

Jason Wilson, Lead Product Designer, Currently obsessed with pinning to photography.