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news Guided Search: a new way to find what you’re looking for
Thursday, July 17, 2014

Follow whatever looks interesting


You may notice something new the next time you visit one of your favorite categories on Pinterest: now each category has a whole new selection of specialized interests to explore. You can even follow along to get Pins from other people who share that same interest delivered right to your home feed.


So if you go to our great Outdoors category today, now you’ll see related interests like Hiking, Camping and Running right at the top of the page. Dive into Hiking and you’ll discover all kinds of Pins from other hike-minded Pinners. While you’re there, you can navigate your way through to Canoeing, Rock Climbing and other topics hikers tend to enjoy. And so on, and on…and on.

Who knows? You may even discover a few new things you didn’t even realize you were into along the way.

Get a fresh supply of Pins from Pinners like you

When you find a topic where people are Pinning lots of stuff you like, click or tap the Follow button and a selection of those very Pins will start appearing in your home feed. That way there’s always something interesting waiting for you whenever you drop by Pinterest.

If you ever want to stop seeing these Pins, just go back to the interest to Unfollow. Or you can always manage your interests in the newly updated Following section of your profile, where you’ll now also see all the boards and Pinners you follow.

We’ll be rolling this out in English to start with, and it will be available on Android, iPhone, iPad and the web. If you don’t see it yet, just wait—it should be arriving soon!

—Ningning Hu, Software Engineer, currently Pinning to The World

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Wednesday, July 16, 2014

Follow the (live!) red carpet looks at the ESPYs


The red carpet is rolled out, fans are screaming, the cameras are flashing and it’s award season all over again. But tonight when the limos pull up, instead of George and Julia, you’re more likely to see LeBron and Serena. This is the ESPYs, ESPN’s annual awards show, when the biggest names come together to give props to the players, teams and moments that made this a wow-worthy year in sports.

But there’s a twist! For the first time ever, ESPN and espnW are Pinning live from the red carpet so you can see, in real time, how your favorite athletes and celebs clean up for a night out. There are some big names in the house—from host Drake, to presenters like tennis ace Maria Sharapova, 49er Colin Kaepernick, boxer Floyd Mayweather and actors like Jason Segel and Jessica Alba.

To get in on this, follow ESPYs on the Red Carpet for real-time Pins in your home feed as the show starts tonight, July 16th at 6pm PST. Even if you can’t settle in to watch, you’ll still get to see your sports heroes turn into style icons for a night.

—Anna Bofa, Partnerships, currently Pinning to Ahhmazing Moments in Sports

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Friday, June 27, 2014

Proud to Pin


It’s been a momentous year for the LGBT community. An unlikely hero brought down DOMA, a St. Louis Rams defensive end came out as gay, and a bearded drag queen won Europe’s biggest music competition. Currently, same-sex marriage is legal in 20 U.S. states, including Washington D.C., with Utah being the most recent.

We have a lot to be proud of. Toronto kicked off World Pride 2014 last week, and Pinterest is celebrating with a pub crawl in San Francisco tonight.

But there’s still work to be done. Stay connected by following the Human Rights Campaign and GLAAD on Pinterest. Here are some of my favorite boards on Pinterest to discover LGBT news, history and project ideas.

How far we’ve come

Follow Fil Pat’s board Gay History on Pinterest.

Ideas for your wedding

Follow Gigi LaFemme’s board Lesbian Wedding Ideas on Pinterest.

Follow equallywed.com’s board Real Weddings: Gay, Lesbian, Transgender, Queer on Pinterest.


Follow G Philly’s board Gay News 2014 on Pinterest.

Follow Transgender Resources’s board Trans* News & Media on Pinterest.

So you can sissy that walk!

Follow Stormy Nytz’s board Drag makeup ideas on Pinterest.

For your next kiki

Follow Shelia Miller’s board Pride Month Ideas on Pinterest.

Happy Pride!

—Victor Ng, Brand Designer, currently Pinning to Proud Mary

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Wednesday, June 25, 2014

New notifications for Android enthusiasts


We recently made a handy new feature for people with Android devices. In Pinterest for Android v3.0 (out tomorrow!), we’ll notify you when you’re near a place you’ve Pinned. And if you’re on the go with a brand new Android wearable, you’ll get a notification there, too!

For example, you could make a board for places to watch the World Cup or all the stops for your next vacation. If you’re close to one of the sports bars or must-see sites you Pinned, we’ll send you a notification on your Android device so you can go check it out. Need to figure out how to get there? You can get step-by-step directions right from your Android wearable or your phone.


To learn more about how it all works, check out this blogpost from Google.

Need some place Pin inspiration? We’ve got you covered.

—Sunny Rochiramani, Software Engineer, currently Pinning to dessert

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Thursday, June 19, 2014

A summer guide to microbreweries


With the official start to summer just days away, many of us are getting ready for road trips to our favorite places. For beer lovers, we’ve pulled together a guide to more than 150 of the top microbreweries from Pinners around the country, to inspire you take your own adventure - near or far!

From Russian River Brewing Company in California to Keg Creek Brewery in Iowa to Atlantic Brewing Company in Maine, people are showing their love for local and distinct brews by creating brewery Place Boards. Saving your favorites to your own board can help you plan to hit the road for a tasting tour. What other way can you learn firsthand how beer like Salt Lick Pecan Wood Smoked Saison, Stump Knocker Pale Ale, Rondy Brew, and YAHHHRRRGGG! got their names?

For more inspiration, check out Place Boards from Pinners for areas such as Oregon, Denver, Louisville, Michigan, and New Hampshire.

Based on Pinner favorites, microbrew options are so plentiful, you can plan a trip across many regions in the U.S. Whether you’re looking to find the perfect beer, eager to see if an anticipated brew like Pliny the Younger lives up to its hype, or just itching to find the specialized seasonal beers across regions, these Pins will have all your beer bases covered.

What are we missing? Sound off in the comments!

—Malorie Lucich, Communications Manager, Currently pinning to Bay Area Beer Tour

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Thursday, June 12, 2014

Where to watch the World Cup


The biggest sporting event in the world kicked off today in Brazil, and Pinterest has been buzzing these past few weeks with all the best Places to watch the World Cup around the globe.

Last month, we asked our community to share their favorite places to catch a match. You can find them in our viewing guide or at a local spot near you. Over 350 restaurants, bars and pubs in the US are getting decals this week to show the world they’re a Pinner-approved place to cheer on the games.

If your business is tuning in to the World Cup, we’d love to share a decal with you too! Send us a request and we’ll mail you one from Pinterest HQ.

—Annie Katrina Lee, Marketing Manager, Currently pinning to Watch World Cup: USA

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Wednesday, June 11, 2014

Guided Search hits the web!


A few months ago we introduced Guided Search on mobile to help you make discoveries and find things you didn’t even know you were looking for—your next road trip, backyard idea, BBQ recipe, anything! This week, Guided Search is rolling out on the web just in time for summer exploring.

Visual guides help you along

Now when you search for something, descriptive guides will help you sift through all the good ideas from other Pinners. Scroll through the guides and click any that look interesting to steer your search in the right direction. You might be surprised where you end up!

Find things more easily

Along with the visual guides, you’ll notice that the search bar is now front and center for speedier finds. We also made it easier to filter your search by Pins, boards or other Pinners who you might be looking for.

Guided Search will be available in English to everyone over the next few weeks, with more languages coming. Stay tuned for more updates!

—Yuliang Yin, Software Engineer, Currently pinning to San Francisco

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Thursday, May 22, 2014

Goal! Find the best places to watch the World Cup


Over 700 million fans will be tuning in to the biggest sporting event in the world in a few weeks, so we’re catching futball fever and collecting the best Places to watch the World Cup around the globe from ESPN, TripAdvisor, Conde Nast Traveler and…you!

Wherever you’re headed this summer, discover a place to score a pint and cheer on your team—at a rooftop bar in Boston, a town square in Paris, the liveliest streets in Tokyo, or even a neighborhood pub in your hometown. You can take these local favorites on your travels, or save them for a future trip.

Did we miss a spot? Chime in with your neighborhood go-to. We’re looking for the best pubs, parks with outdoor screenings and the top picks for patriotic fans. Let us know your favorite spots to catch a match by May 30th (anyone can share!) and we’ll add them to one of the boards. Game on!

—Ben Chiaramonte, Communication Designer, Currently pinning to The Beautiful Game

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Thursday, May 15, 2014

Pin trends of the week


Are your Monday Pins different than your Friday Pins? We were curious about what people Pin on different days of the week, so we took a closer look at what Pinners are up to when the week kicks off on Monday and then eases into Sunday.

Here’s a look at the most popular categories on each day of the week:

Monday: the week starts with good intentions in fitness

Tuesday: next up, gadgets are all the rage in technology

Wednesday: need a little something to get through the week —- inspirational quotes

Thursday: threads lead Thursday with fashion

Friday: GIFs bring some comic relief to the end of the week with humor

Saturday: summer vacations are top of mind with travel

Sunday: the week closes with food and craft ideas

See what’s trending

Humor is one of the fastest growing categories on Pinterest and holds the top spot on Friday. More than 3 million humor Pins are saved each day. And, in the five months since the GIFs launch, more than 400,000 GIFs are Pinned everyday. Here are some of the most Pinned GIFs:


On the fitness front, CrossFit is becoming a Pinner obsession, along with Paleo challenges and Tough Mudder Boot Camps.

By Saturday, Pinners are ready to hit the road or jump on a plane. We’re seeing all kinds of hiking trails in Portland, museum crawls in DC, and summer roadtrips through Boston. If you’re planning a European holiday, some of the most popular cities include Capri, Italy; Chamonix, France, Segovia, Spain.

Tell us which Pins have been your favorite this week!

—Mithya Srinivasan, PR, Currently pinning to thingamajigs


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Monday, May 12, 2014

The next phase of Promoted Pins


In September, we told you about our plans to experiment with Promoted Pins on Pinterest. Now, we’re working with a small group of brands in the U.S. to roll out a paid test in our search and category feeds.

These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback— so that Pinterest continues to be a great experience for everyone.

Tens of millions of people have added more than 30 billion Pins to Pinterest and brands are a big part of this. We hope Promoted Pins help you find inspiration and discover things you care about, whether it’s ideas for dinner, places to go or gifts to buy.

Let us know what you think, and we’ll keep working to make things better.

—Julie Black, Product Manager, Currently pinning to Lego

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