Are you a blogger, influencer or tastemaker? As you’re starting to plan your holiday gift ideas, seasonal sparkles and party inspired content – now is just the time to dig into the best practices below for using affiliate links on Pinterest to monetise your Pins to earn some extra pre-holiday commissions.
If you're new to monetising your Pinterest Boards, now is an excellent time to start!
The next few months include Halloween, Black Friday, Christmas, Boxing Day and New Year's Eve; high-traffic shopping holidays for consumers worldwide.
Pinterest recommends using rewardStyle, the first and largest invitation-only end-to-end content monetisation platform for top-tier digital style influencers and brands around the world, to generate affiliate links.
By publishing your rewardStyle links to Pinterest, you are able to add another dimension to your profile by providing your audience with a visually-attractive way to shop your content. You can include a mix of your personal favourite products of the season or even post your LIKEtoKNOW.it - enabled images to your boards as well.
If you would like to apply for your invitation to join rewardStyle, please click here.
If you’re not on Pinterest yet, get started by simply setting up a business account or convert your existing account into a professional one. From there, you can start curating boards and saving Pins from the retailers you love. There is no such thing as too many Pins or too many boards, so feel free to get creative and specific with your board titles. We suggest starting out with around 5 boards that you feel you could add to consistently - the best content on Pinterest is evergreen, so keeping your boards fresh by saving new Pins to them often works well.
Here are our top tips to keep in mind when publishing affiliate links to Pinterest:
A mix of products and inspirational Pins will help your audience visualise the possibilities behind the items they save and and click. If you’re building a board on creating the perfect table setting, save the items you’d use to create the look and how you might style them on the table. If you’re creating a board around must-have handbags, also share what outfits they would go well with.
Make sure each of your Pins have useful and insightful descriptions. As a tastemaker your opinion is important and your detailed descriptions send signals to Pinterest which help us surface your content to the right people. You can also add hashtags to your descriptions to help them get discovered - #BossBabeGiftGuide #MakeUpMustHaves #CopperInteriors
Only save what you genuinely love to your boards. You wouldn’t promote products you don’t like on your website or Instagram, so the same should go for Pinterest. Take a quality versus quantity approach—Nobody likes spam! Unlike Instagram, Facebook or Twitter, content on Pinterest can remain relevant and live on for months. This means that a smaller amount of really great Pins will serve you best.
For the inspirational imagery you’re Pinning and also any of your own imagery that you’re going to publish, think glossy magazine style images that will inspire. Keep up your legacy of stand-out Pinterest content by avoiding poor quality, badly lit, blurry user-generated style content.
No one is going to be as authentic or enthusiastic about sharing your content than your existing fans and followers. Increase the reach of your content by making sure you’ve intergrated Pinterest into your blog or website with the Save button and that you’ve shared your boards and profile across your social channels.
Become a Pinterest Influencer!
Join our exclusive club for bloggers and content creators. Get early access to the latest trends on Pinterest, exclusive events and opportunities to be featured in some of our upcoming campaigns. It’s totally free to join, just let us know you’re interested, here.
Looking for ideas for great boards? Here are some to get you started:
Gift Guide for Glitter Gals
Shop the perfect Christmas table
Make Up bag must-haves
The ultimate Paris wardrobe
How to include Pink in your home
And here are a few of our favourites:
– Lizzie Sibley, Pinterest UK Talent Manager, currently saving ideas to Beauty Curated