Pinterest UK Style Award Winners & Runners-Up

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  • We’re beyond excited to reveal the winners of the first-ever Best Of Pinterest UK Style Awards, a celebration of your favourite UK fashion and beauty brands on Pinterest. From high street heroes and luxury designers to small independents and boutiques, we’ve delved into your favourite Pins for everything from best coats and dresses to hair products and skincare.

    With +21 million fashion Pins and +9.3 million beauty & hair Pins saved in the UK each month, this was no mean feat. Our Pinterest editorial team, with the help of our judging panel had the difficult (but tempting task) of selecting the winners. This included Grazia UK’s Executive Fashion Director Charlie Miller, designer and stylist Oliver Proudlock, style guru Patricia Bright, Victoria from In The Frow and fashion blogger Remi from Hands of Style.

    The winners and runners-up are as follows...

    Best for coats


    RUNNER-UP: Monki

    Best for knitwear


    RUNNER-UP: Lazy Oaf

    Best for denim

    WINNING BRAND: Topshop

    RUNNER-UP: All Saints 

    Best for dresses



    Best for accessories

    WINNING BRAND: Net-a-Porter

    RUNNER-UP: Not On The High Street 

    Best for footwear

    WINNING BRAND: & Other Stories

    RUNNER-UP: New Look

    Best for closet classics


    RUNNER-UP: People Tree

    Best for luxury lust-haves

    WINNING BRAND: Matches Fashion

    RUNNER-UP: Alexander McQueen

    Best for eyes:

    WINNING BRAND: Charlotte Tilbury

    RUNNER-UP: Spectrum Collections

    Best for lip products:


    RUNNER-UP: Soap & Glory

    Best for skincare:

    WINNING BRAND: Clinique

    RUNNER-UP: The Body Shop

    Best for hair products:

    WINNING BRAND: Bleach London

    RUNNER-UP: Lush

    Best for men’s grooming:

    WINNING BRAND: Molton Brown

    RUNNER-UP: Penhaligon’s

    From UK Style Awards it was great to see how Brits are using Pinterest to curate their closet and plan their signature looks. Style is personal so Pinterest is just the place to “be yourself, not your selfie”. It’s less about runway trends and what the fashionistas are wearing, and more about finding ideas that work for you. In fact, the word “me” pops up in the Pin description a lot—someone found something that made them think “This is so me.”

    As Charlie, Grazia’s Executive Fashion Editor so eloquently put it… ‘Individuality is the secret to great style, and British girls have it by the bucket load. They aren’t afraid of breaking the rules, trying new trends, mixing high with low and, above all, having fun with fashion – that’s what makes UK fashion so exciting!’

    How do you personalise your style via Pinterest? Share your look using the hashtag #Pinstyle and tag @PinterestUK

    – Kate Allchin, UK Content & Community Manager, currently saving ideas to One Day