150 million people finding ideas on Pinterest

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  • Today we're excited to announce that our community has grown to more than 150 million people around the world using Pinterest every month. And we’ve got over 75 billion ideas waiting here for them to try. But what’s most exciting to me is just how diverse this group of people has become since Pinterest launched in 2010. 

    Over half of people on Pinterest, and 75% of new signups, are from outside the United States. And while Pinterest used to be thought of as mostly just for women, now 40% of people who join are men—that’s 70% more than this time last year! But what’s most inspiring is seeing all the different ways these people are using Pinterest.

    People are trying all kinds of ideas on Pinterest

    One of the best things about Pinterest is that it gives you ideas for how to make everyday life easier, tastier and even more colorful. Here’s just a few things real people are trying on Pinterest right now... 

    Tiana, hair color adventurer
    Dyed her own hair (with mixed results):
    I used a box color which was a terrible idea. My roots lightened to the right color but the rest of my hair didn’t. Lots of Pins suggested going to a professional so it was my fault!

     

     
    Steven, new homeowner and DIY guy
    Built his own breakfast nook:
    It was harder than I thought, but doable. Good carpenters say, “measure twice, cut once.” Well, let’s just say there was a lot of measuring.

     

     

    Ryan, guitarist with good taste
    Found a truly versatile fall jacket:
    When I get dressed and finally look in the mirror I think, "This is me." I feel comfortable in my own skin. I don’t really worry about what people are thinking.

     

    Theresa, consultant by day / chef by night
    Found over 60 new recipes to try:
    Kale salad with pecorino and lemon is my secret weapon. It looks and tastes great...but only takes 5 minutes to prep.

     

    As a Pinner once said to me, “Pinterest is for yourself, not your selfies”—I love that. Pinterest is more of a personal tool than a social one. People don’t come to see what their friends are doing. (There are lots of other great places out there for that!) Instead, they come to Pinterest to find ideas to try, figure out which ones they love, and learn a little bit about themselves in the process.

    Personally I can’t wait to see what new ideas all these people bring to Pinterest, and find out what happens when they give those ideas a try.

    Thank you all so much for being here...each and every one hundred and fifty million of you! 

    Ben Silbermann, CEO & Co-Founder, currently saving ideas to Delicious Dinners