Ideas come to life with video on Pinterest

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  • Millions of people around the world come to Pinterest to discover ideas to try, and one of the best tools for helping them bring those ideas to life is video.

    Video helps people visualize how to make ideas happen. In fact, people have told us that when they come across a how-to video on Pinterest, they’re more than twice as likely to give it a try (versus videos they find on other sites). Whether it’s a new workout move or a recipe for bacon potato-chip chocolate cookies, watching someone else do it first can be a big help.

    In the last year alone, we’ve seen a 60% increase in videos on Pinterest, with workouts, home projects and hair & beauty tutorials topping the charts. With so many bloggers, brands and other experts using video to share their ideas, it’s more important than ever that the video experience be as seamless as possible, and we’ve got some big improvements in the works.

    Coming soon: Native video player, improved recommendations and more!

    We’re already working on new ways to help you discover videos you love, with personalized recommendations to help you find videos that match your unique tastes. We’re also working on a fully integrated video player that makes watching videos right on Pinterest better than ever.

    All these video improvements and more will start hitting Pinterest over the next few months. Stay tuned!

    - Steve Davis, Product Manager, is currently saving ideas to Knolling